Motorsports Marketing Mail Tips
THE VALUE OF A LOGO
Posted on: Tuesday July 29, 2025
THE VALUE OF A LOGO by Joe Verdegan
(JULY, 2025 MONTHLY MOTORSPORTS MARKETING MAIL TIP)
A big part of the motorsports marketing puzzle is the logo of the respective business your team will splash on your car, team transporter, uniforms and/or hats.
That logo is a big part of the sponsorship value to that business. And as such, the more “logos” you get on your car it can water down or dilute the value of said business. Are you better off with 12 to 15 smaller, 300 to 500 dollar sponsors?
Or do you go “big or go home” and go with less than half that amount? When it comes to maximizing value with logos, less is more. It’s better to get one large sponsor and give it all the vehicle real estate per se than to dilute the visibility over 10 or 20 other brands. (From Motorsports Marketing and Sponsorships by Alex Striler)
Just a few things to consider when you are hunting for marketing partners. Sometimes less truly is more. Try to avoid “Sponsor Soup” if you can. I know it’s not easy, and it’s awfully tempting to grab that “low hanging fruit” and take a few hundred dollars or whatever it make be from a local business. Every team needs to decide what is best for his or her team.
One of the critical tools in your great money hunt is having a professional-looking sponsorship deck to present to potential marketing partners.
I can’t stress this enough. If you’re NOT well versed in things like spelling and grammar, find someone who is. That person or persons can assist you in putting together a colorful, eye-catching sponsorship deck.
We do assist race teams with putting together sponsorship decks which are a critical tool in the great money hunt. Simply drop me an email at jverdegan2@gmail.com and let’s get those conversations started.