Motorsports Marketing Mail Tips
SEPT. ’26 MONTHLY MARKETING TIP – DON’T DELAY
Posted on: Tuesday September 29, 2026
DON’T DELAY IN PUTTING YOUR SPONSORSHIP DECKS TOGETHER by Joe Verdegan
(September,2026 MONTHLY MOTORSPORTS MARKETING MAIL TIP)
This time of year, I can completely understand the temptation to shove the car in the shop, close the doors and forget about racing for a couple of months.
However, this is the prime time RIGHT NOW to put together your sponorship deck. It’s a most critical tool you’ll need in your search for marketing partners for your racing operation.
Most businesses big and small typically put together their advertising and marketing budgets this time of year. There is no better time to get those decision-makers to look at your professionally-crafted, letter perfect, full-color sponsorship deck.
Make sure you use several full color photos, fully explain WHEN and WHERE you will be racing, and exactly HOW you can help draw new customers through the doors of your potentially-new marketing partner. That part is critical. Don’t just ask for money, without explaining in great detail how YOU and your racing program will HELP their business in their respective marketing efforts.
I can’t stress this enough. If you’re NOT well-versed in things like spelling and grammar, find someone who is. That person or persons can assist you in putting together a colorful, eye-catching sponsorship deck.
We do assist race teams with putting together sponsorship decks, which are a critical tool in the great money hunt. Simply drop me an email at jverdegan2@gmail.com and let’s get those conversations started.