Motorsports Marketing Mail Tips
NOV. ’25 MARKETING TIP – SO YOU’RE A NEWCOMER? NO PROBLEM!
Posted on: Sunday November 30, 2025
Author Joe Verdegan poses with copies of all eight of his books (Kim Verdegan photo)
SO YOU’RE A NEWCOMER? NO PROBLEM! by Joe Verdegan
(NOVEMBER, 2025 MONTHLY MOTORSPORTS MARKETING MAIL TIP)
Often I’ll get requests from newcomers to the sport of short track racing who inquire about putting together a sponsorship deck.
Yes, the obvious challenge here is with zero experience, a new driver has no accomplishments or accolades to showcase. No problem, really. If you are in this situation, it’s critical to emphasize the PLAN for your upcoming season.
What tracks/series will you race? What will the car look like? Just because you are new to the sport does NOT mean all hope is lost when it comes to obtaining marketing partners to fuel your racing program. Simply focus on THE PLAN. The logos. The color schemes. What car shows and parades you’ll attend. Company outings. You get the picture.
One of the critical tools in your great money hunt is having a professional-looking sponsorship deck to present to potential marketing partners.
I can’t stress this enough. If you’re NOT well-versed in things like spelling and grammar, find someone who is. That person or persons can assist you in putting together a colorful, eye-catching sponsorship deck.
We do assist race teams with putting together sponsorship decks, which are a critical tool in the great money hunt. Simply drop me an email at jverdegan2@gmail.com and let’s get those conversations started.