Motorsports Marketing Mail Tips
KEEPING IT SHORT, SWEET & TO-THE-POINT
Posted on: Monday October 27, 2025
Author Joe Verdegan poses with copies of all eight of his books (Kim Verdegan photo)
KEEPING IT SHORT, SWEET & TO-THE-POINT by Joe Verdegan
(OCTOBER, 2025 MONTHLY MOTORSPORTS MARKETING MAIL TIP)
Having been involved in the short track industry wearing many hats for 43 years, I read a lot of social media posts from racers – the good, the bad and UGLY.
While sometimes a driver’s heart may be in the right place, their convoluted posts can often come across as a misguided attempt at trying to get the word out. What occurs is a driver may post essentially a “bible” of a long, recap of a day at the races that most folks will NOT take the time to read.
When posting stuff, keep things simple. Get to the point. Nothing wrong with tagging your marketing partners at the end of the post. But, keep the content to a minimum. In this day and age, people’s attention spans are short (SQUIRREL!) and that includes an old guy like myself. Keep those updates brief, and to-the-point, making sure you spell everything correctly. Two drivers that come to mind who excel at their Instagram and FB posts are Andy Monday and Brandon Reichenberger. Check out their stuff.
One of the critical tools in your great money hunt is having a professional-looking sponsorship deck to present to potential marketing partners.
I can’t stress this enough. If you’re NOT well-versed in things like spelling and grammar, find someone who is. That person or persons can assist you in putting together a colorful, eye-catching sponsorship deck.
We do assist race teams with putting together sponsorship decks, which are a critical tool in the great money hunt. Simply drop me an email at jverdegan2@gmail.com and let’s get those conversations started.