Motorsports Marketing Mail Tips
JULY ’26 MONTHLY MARKETING TIP – PERSONAL APPEARANCES
Posted on: Wednesday July 29, 2026
PERSONAL APPEARANCES by Joe Verdegan
(July, 2026 MONTHLY MOTORSPORTS MARKETING MAIL TIP)
Personal appearances are an integral part of your marketing efforts for your race team.
When you showcase your race car (or truck) at your marketing partner’s physical business, it can draw an immediate connection between your team, and whatever marketing partner you may have on your team.
Personal appearances are big, and any race team should be flexible enough to make something like this work. Make sure the car is spotless, and you take plenty of pictures along the way. When doing these though, make sure both parties agree to the terms of the appearance(s). If it’s a signficant tow for your team, make sure some type of compensation is built into whatever deal you have in place.
It’s also worth noting that you, as the driver, should make sure you are comfortable with the nature of whatever event is taking place. You don’t want to make an appearance in front of a crowd that you’re not prepared to deal with.
I can’t stress this enough. If you’re NOT well-versed in things like spelling and grammar, find someone who is. That person or persons can assist you in putting together a colorful, eye-catching sponsorship deck.
We do assist race teams with putting together sponsorship decks, which are a critical tool in the great money hunt. Simply drop me an email at jverdegan2@gmail.com and let’s get those conversations started.