The Scoop
JESSE HEISE – MAKING A LIVING IN RACING WITH “ALL THINGS MOTORSPORTS”
Posted on: Friday August 29, 2025
Jesse Heise assisting a customer through his business All Things Motorsports.
Jesse Heise has turned his passion for motorsports and technology into a career.
The 2005 Bayport High School graduate ditched his own oval track racing career decades ago, opting instead to help off-road and motocross teams with up-to-date, data technology.
These days, the 36-year-old criss-crosses the country for his business All Things Motorsports. He sells and services computerized, data-related products all designed for teams to find more speed.
“I’ve got to give credit to Eddie Muenster, as he really got me into racing,” Heise recalled. “Eddie and I bought our first four-cylinder car and split it. I raced it with the weekly stuff at ovals like Luxemburg, and Eddie would do some enduro races with that car towards the end of the year.”
Heise also helped out retired racers Sean Jerovetz of Jerovetz Motorsports Shock Services and “Sticker Chad” Nelson of Victory Sign. It was around 2010 when Heise sort of drifted from the oval track stuff over to the world of off-road racing.
In 2012, Heise got his first full-time job working for an off-roader Jarett Brooks out of California. “They raced a lot in the Midwest, and there was also a time when I was still around Green Bay when I’d help Johnny Greaves on occasional weekends, too,” Heise recalled.
The off-road scene appealed to Heise for a couple of reasons. “Basically, I really love the diversity between all of the off road courses,” Heise said. “You also get to see more of the country. It’s pretty cool. Don’t get me wrong, I really did enjoy the oval track scene. I loved doing it with my friends. But if you want to make a living at this with a couple of exceptions, you sort of have to go outside of the local dirt tracks stuff.”
Helping teams get faster with modern-day technology is the name of the game with All Things Motorsports.
It was in 2017 when Heise started his business All Things Motorsports. And his services truly do mirror the title of his business. Heise sells and provides product support for a ton of computerized programs all designed for teams to simply get faster. “I offer data products for sale, including telemetry products, live streaming stuff and we still dabble in snowmobiles as I have an entire line of aftermarket snowmobile parts for both snowcross and cross country racers with Polaris, Arctic Cat and Ski-Doo.”
According to Heise, some of the products and services he serves up include tracking critical items like throttle percent (when a driver is on and off of the gas pedal), brake pressures, and even a GPS map where on the off-road courses, you can see exactly where on the track you were running.
With Heise’s products, teams can track everything from RPM’s, water and cylinder temperatures, and more. Heise is truly a “one-man-band” and admitted his products have also been used to test on some oval track circuits. “The rules don’t allow you to race with some of my products, but some people will still test with them,” Heise said. “One big thing, for example, is shock travel sensors. That technology hasn’t creeped its way into oval track racing just yet.”
Some of the technology used by Jesse Heise through his business All Things Motorsports.
The pros far outweigh the cons when it comes to his work, according to Heise. “The biggest thing is I work with a variety of teams from literally all over the world,” Heise admitted. “I sell my stuff all over the world. I was recently gone for five weeks. I was in Utah, California and Nevada. I’m constantly looking to develop new parts. I travel with my equipment. Lately, the work I’ve done is for off-road and snowmobile teams. I’m always looking to grow.”
The irony of all of this is in high school, Heise was not really a computer geek at all. “I was more of a hands-on mechanic, and even went to school to be a diesel mechanic,” Heise said. Heise would work for a Porsche road racing team, and worked wrenching on buses during his own career racing four-cylinders at Lamers Bus Lines in Ashwaubenon.
The best appeal to the off-road scene, according to Heise, is a driver can still chase an off-road title and still enjoy some weekends off to do other things. “That’s the deal with the ovals it’s always that every-week-grind,” Heise said. “There are still a lot of people who want to do things like go up north and go boating. With off-road, you only race once a month or sometimes every three weeks. It’s like every weekend of off-road racing is akin to a season-ending special for the ovals. It’s like a mini-vacation at every race.”
You can reach Heise by emailing him at atmfactoryparts@gmail.com or calling (920) 249-5777.