Motorsports Marketing Mail Tips
JANUARY ’26 MAIL TIP – IT’S A MARATHON – NOT A SPRINT
Posted on: Monday January 26, 2026
IT’S A MARATHON – NOT A SPRINT by Joe Verdegan
(JANUARY, 2026 MONTHLY MOTORSPORTS MARKETING MAIL TIP)
The title of this month’s marketing mail tip is really about committing to the process.
Often, I’ll wind up crafting sponsorship decks in January and even into April on occasion.
While there is nothing wrong with that, if you’re serious about your search for advertising dollars to keep your racing team afloat, some patience is almost a requirement of sorts. This can be a long and at times, difficult process. I strongly recommend getting these sponsorship decks in front of those decision makers in September through November, if you’re seeking something for the following year.
You’ll get some potential advertisers ghosting you. You may get more rejection letters/emails than you care to look at. But, this is a long haul game. Nothing wrong with courting a potential marketing partner for up to two years in some cases.
You’ve also got to remember some potentials may equate short track racing with NASCAR. And the truth is, we provide a much more exciting, home-grown product than fans will ever see on the television or their Ipad through a streaming race.
One of the critical tools in your great money hunt is having a professional-looking sponsorship deck to present to potential marketing partners.
I can’t stress this enough. If you’re NOT well-versed in things like spelling and grammar, find someone who is. That person or persons can assist you in putting together a colorful, eye-catching sponsorship deck.
We do assist race teams with putting together sponsorship decks, which are a critical tool in the great money hunt. Simply drop me an email at jverdegan2@gmail.com and let’s get those conversations started.