Motorsports Marketing Mail Tips
FEB. ’26 MARKETING TIP – SHOULD YOU SEEK OUT FRANCHISES?
Posted on: Saturday February 28, 2026
SHOULD YOU SEEK OUT FRANCHISES? by Joe Verdegan
(FEBRUARY, 2026 MONTHLY MOTORSPORTS MARKETING MAIL TIP)
A franchise is an individual business that has been granted certain rights by the owners (the franchisers), contingent upon the business following strict guidelines to maintain consistent pricing, quality and branding.
Franchises typically market to locals in their geographical regions, and therefore have very small marketing budgets compared to global corporations. Companies such as SUBWAY, Super Cuts, Denny’s, Ace Hardware, Kwik Trip and Snap-On Tools are franchises. Their sponsorships are typically regional and therefore less likely to sponsor a traveling team than a local event.
Getting sponsorship from a franchise is much harder than getting one from a central corporation because you often have to deal with many regional budgets instead of one consolidated one. Whenever possible, go for the companies with one big marketing budget instead of a thousand small ones. It’ll save you a lot of time and frustration.
One of the critical tools in your great money hunt is having a professional-looking sponsorship deck to present to potential marketing partners.
I can’t stress this enough. If you’re NOT well-versed in things like spelling and grammar, find someone who is. That person or persons can assist you in putting together a colorful, eye-catching sponsorship deck.
We do assist race teams with putting together sponsorship decks, which are a critical tool in the great money hunt. Simply drop me an email at jverdegan2@gmail.com and let’s get those conversations started.
(Material from this month’s monthly marketing mail tip was pulled from Alex Striler’s book “Motorsports Marketing and Sponsorships”).