Motorsports Marketing Mail Tips
DEC. ’25 MARKETING MAIL TIP – FOLLOWING UP
Posted on: Sunday December 28, 2025
Author Joe Verdegan poses with copies of all eight of his books (Kim Verdegan photo)
FOLLOWING UP by Joe Verdegan
(DECEMBER, 2025 MONTHLY MOTORSPORTS MARKETING MAIL TIP)
So you’ve made contact with the decision maker(s), and Company X has your sponsorship deck in their possession.
How should you follow-up? It’s a legit query. On one hand, you don’t want to appear desperate if you reach out too soon. The other train-of-thought is if you don’t reach out within a relatively short time frame, could your sponsorship deck and subsequently your “pitch” get lost in the shuffle?
For starters, if said decision maker(s) tell you something like “You should hear back from us within a week or so. If you don’t, feel free to call us back.” If no further instructions were given by said decision maker(s), I’d say follow up for sure within three to four business days, at a minimum. If you call them back at least once every few business days, it doesn’t look like you’re being desperate but it also shows them that you are serious and mean business with regular followups.
One of the critical tools in your great money hunt is having a professional-looking sponsorship deck to present to potential marketing partners.
I can’t stress this enough. If you’re NOT well-versed in things like spelling and grammar, find someone who is. That person or persons can assist you in putting together a colorful, eye-catching sponsorship deck.
We do assist race teams with putting together sponsorship decks, which are a critical tool in the great money hunt. Simply drop me an email at jverdegan2@gmail.com and let’s get those conversations started.