Motorsports Marketing Mail Tips

JUNE 2022 TIP – BARTERING GOOD OR SERVICES
BARTERING GOODS OR SERVICES – WHEN IS IT A GOOD FIT? According to Webster’s dictionary, […]

IT’S ADVERTISING – CALL IT AS SUCH
IT’S ADVERTISING – CALL IT AS SUCH Truth be told I always tell clients to […]

April, 2022 Tip – “Photos, Photos & More Photos”
PHOTOS, PHOTOS AND MORE PHOTOS It’s April and in the Midwest most every racer either […]

WHAT IS ROI? AND HOW DO WE MEASURE IT?
WHAT IS ROI? AND HOW DO WE MEASURE IT? ROI is simply Return On Investment. […]

FEBRUARY 2022 – AVOIDING SPONSOR SOUP
AVOIDING SPONSOR SOUP by Joe Verdegan I recall one late model driver in the mid-1990s […]