Motorsports Marketing Mail Tips
AUG. ’25 MARKETING TIP – KNOW WHO YOU’RE TALKING TO
Posted on: Friday August 29, 2025
KNOW WHO YOU’RE TALKING TO by Joe Verdegan
(AUGUST, 2025 MONTHLY MOTORSPORTS MARKETING MAIL TIP)
If you are sending out marketing decks to potential businesses without knowing who the decision maker is for that company, you are quite simply wasting your time.
When it comes to this big “money hunt” we often talk about in motorsports, some of the best pitches can very simply fall short unless you are getting that pitch in front of the right person or persons. This is where selling your product/service face-to-face is almost a no-brainer. Racing remains a true “people’s sport” and it’s built upon networking.
Sending a proposal or sponsorship deck via email without prior consent is akin to tossing your work right into the trash can. You can use email to perhaps setup a face-to-face meeting with the decision maker(s). Getting to know these decision makers personally is the key to landing that marketing partner to help fuel your racing operation. And it takes time in many cases. Sometimes months, often longer than that even.
One of the critical tools in your great money hunt is having a professional-looking sponsorship deck to present to potential marketing partners.
I can’t stress this enough. If you’re NOT well versed in things like spelling and grammar, find someone who is. That person or persons can assist you in putting together a colorful, eye-catching sponsorship deck.
We do assist race teams with putting together sponsorship decks which are a critical tool in the great money hunt. Simply drop me an email at jverdegan2@gmail.com and let’s get those conversations started.