Motorsports Marketing Mail Tips
MARCH ’24 MARKETING TIP – PERSONAL APPEARANCES
Posted on: Wednesday March 27, 2024
PERSONAL APPEARANACES by Joe Verdegan
MARCH, 2024 MOTORSPORTS MARKETING MAIL TIP
When it comes to dotting the ‘i’s’ and crossing the ‘t’s’ with your agreement with a potential marketing partner, personal appearances are most certainly something you should consider as a driver.
Personal appearances are an important part of representing a company’s brand. Showing off your car should be a key component to this as well. Even if you are not totally comfortable doing these kind of things – they often can be vital to ‘sealing the deal’ so to speak.
There are a couple of things you may want to consider before agreeing to personal appearances – whether they are just the driver or the driver with his or her race car. Be certain to hammer out the details well in advance so both parties know what to expect from one another. Never assume the other party knows what’s up.
Will the business pay for your travel expenses to get to the personal appearance? You should always have in writing how your travel expenses traveling to and from these appearances will be compensated. Exactly how many events you can make, the duration of those events and if anyone else will accompany you at these events.
It’s critical because you will essentially become a spokesperson for this company. Always keep the lines of communication open with regards to the details surrounding this. And ultimately make sure you are comfortable with doing these type of events before you sign on that dotted line.
If you need assistance with putting your sponsorship deck together we do those. We can help. It’s a critical tool in the sponsorship search. Shoot me an email @ jverdegan2@gmail.com and let’s get those conversations started. Good luck with the great money hunt!